About Let’sCreate

Let’sCreate, formerly DoshEx, was founded in 2017 by a team of innovators driven by a shared vision to build platforms that solve real-world problems. With a deep commitment to creating impactful solutions, we’ve combined decades of experience across multiple industries to create a methodology that turns ideas into scalable, sustainable B2B SaaS businesses.

Our journey began with a shared passion for commerce and technology’s transformative power. In 2017, Alex de Bruyn and Richard Creighton's paths crossed, igniting a collaboration that led to the creation of Sherlock, a distributed ledger platform for the construction industry. The platform won multiple IBM awards for blockchain innovation. As the tech landscape evolved, we pivoted from blockchain to on-demand enterprise commerce, which gave rise to Let’sTrade—an integrated commerce solution that quickly found product-market fit.
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From the very beginning, we were backed by Greg Venter, an insurance veteran with deep industry knowledge and a keen sense for the needs of businesses. Greg’s belief in our vision and his invaluable support has played a crucial role in the growth of Let’sCreate. Alongside Greg, we were joined by Craig Holmes, IBM executive with deep experience in global industry platform solutions, sales leadership and partner ecosystem development. Together, we form a team of passionate visionaries committed to creating products that don’t just innovate, but solve real-world problems with lasting impact.
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Let’sCreate was born out of the desire to bridge the gap between fast-moving technology and real-world business needs. As demand for integrated, data-driven systems grew, we saw an opportunity to create agile, responsive solutions. Our methodology focuses on rapid platform creation, rigorous testing, and ensuring products are built to scale sustainably. Every product we build is driven by our passion for solving problems and making businesses better through technology.
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With over 60 years of combined experience in product development, implementation, and commercialisation, our leadership team is focused on delivering products that have integrity, purpose, and impact. Let’sCreate is more than a venture builder—it’s a movement of passionate innovators determined to create platforms that drive meaningful change.
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At Let’sCreate, we are committed to building products that matter. We believe real value comes from technology that addresses human needs, and we invite you to join us in creating something extraordinary—together.
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Be bold. Have courage. Let’sCreate